Season by Season: 1930/1

Hughie Gallacher scoring
against Man United.

It was rumoured that Chelsea signed Hughie Gallacher against his will, and the furrowed brow evident in every photo certainly spoke of a troubled soul. 


What is certain is that Chelsea paid a near British record £10,000 for his rare qualities. And when he appeared in blue at St James’s Park soon after leaving Newcastle for Stamford Bridge, a stadium record of 68,386 turned out to see the prodigal son return.

Gallacher is a Chelsea legend, on and off the pitch. A stocky, combustible 5’5”, the Scottish international was a prolific goalscorer before he arrived, averaging a goal every 1.22 matches in his Tyneside career. 


When Chelsea finally achieved promotion after a long hiatus in the Second Division, his signing in the summer of 1930 must have been as pleasant a surprise to Chelsea fans of the day as any since.

“My brother Jack, who saw my father play, said no one could play like him - even Diego Maradona.” Hughie Gallacher junior on his father the footballer. 

With an incredible leap compensating for his lack of inches, Gallacher was the complete attacking footballer. He could shoot powerfully with either foot, beat three or four players at a time, and showed such guile against defenders in the penalty box that he must have been a nightmare to play against.

There was his sewer mouth, however. Hughie was frequently cited for swearing at officials and players at a time when the sport was still considered gentlemanly, and it was possible for opponents to exploit this chink in his make-up. 

Outside of football he was just as noticeable. He liked a drink. “Gallacher was, one Friday evening, thrown drunk and incapable out of a pub on the Kings Road, Chelsea,” recalled the veteran football writer Brian Glanville, “to the amazement of members of the team due to play Chelsea next day who happened to be passing at the time. The following afternoon, Gallacher ran them ragged!”

In his first season rather too few opponents ended in such a state – that would come soon enough. However, the Pensioners settled into a respectable mid-table position as if never having been away and the crowds returned largely because of his presence. He would remain at Chelsea for four years before moving on again.

The decline that followed is sad to note. Ravaged by his dependance on alcohol and guilt over an impending charge of cruelty against his son Matthew, in 1957 Gallacher threw himself in front of an express train at Gateshead and was killed. He remains a true Chelsea great.  


A second feature film starring Chelsea players (as well as a young Rex Harrison), ‘The Great Game’, directed by Jack Raymond and filmed partly at Stamford Bridge, was released in 1930, cementing the club’s showbiz image.
 

In 1930/31... 

Facts & figures: Hughie Gallacher will score 88 goals in 144 starts for Chelsea.

League finish: Twelfth in Division One.

Cup run: Reached sixth round, losing in a replay to Birmingham City.

All the rage: The British Empire (later Commonwealth) Games are held in Canada.

Season by Season: 1936/7

August 1936 was an extraordinarily turbulentperiod in European history. During the team’s stop-off in Germany during thesummer, the players had noted the immense construction projects taking place.Already dictators were on the march and war was on the horizon.

In contrast, Chelseafootball club appeared becalmed in the undistinguished mid-table mire andlacking the cohesion and camaraderie to put a consistent run together.

We were still a glamorousdraw wherever we played, attracting huge crowds to see the likes of goalscorersJoe Bambrick, Jimmy Argue and the mighty George Mills, or well-lovedinternational ’keepers Vic Woodley of England and John Jackson of Scotland. Thestardust was still sprinkled around a decent squad.

Average home gatesremained healthy at over 32,000, but down on the previous season’s average ofjust under 35,000 per game. And a throng of 42,000 crammed into a freezing ColdBlow Lane for the fourth round FA Cup clash in January with Third DivisionMillwall. 

Unfortunately, Chelsea succumbed 3-0 to our London neighbours in anall-too recognisable fashion. It was of no consolation that the Lions went onto become the first club from their division to reach the semi-finals thatyear.

“We were unfavourably impressed by the habit of nearly all the players of shouting at one another throughout the game.” Daily Mirror, September 1936

In the League, though,there was not much to cheer. Home wins over high-flying Arsenal and Charlton,creditable draws – 0-0 draw at Maine Road and a spectacular 4-4 (Mills notchinga hat-trick) at the Bridge – with eventual champions Man City were high points,but Arsenal’s 4-1 win at Highbury and defeats at West Brom, Bolton andespecially Portsmouth (4-1) helped sully the season.

With their reputationrising abroad after several season in the top flight, though, Leslie Knighton’smen were invited to take part in numerous lucrative friendlies during thisperiod – Holland, Poland, the Balkans, France, Austria. To the fans, such exoticdiversions must merely have emphasised Chelsea’s lack of achievementdomestically.

If you ever wondered whenthe nickname ‘Chelski’ was first used, look no further than the Football Star,who used the pun to announce the club’s summer jaunt to Poland to face WisłaKraków.

In 1936/7...

Facts &figures: Chelsea boasted the first choice goalkeepers of England and Scotland.

League finish: Thirteenth in Division One.

Cup run: Reached the fourth round, losing to Millwall.

All the rage: The age ofairships dramatically ends as 35 die when the Hindenburg crashes in flames.

Season by Season: 1937/8

A rare clearance by Liverpool's goalie
in a 6-1 Chelsea win.

Like many a decent season, we started what would be the penultimatepre-war campaign with victory over Liverpool. That man George Mills did thedamage, grabbing three in a 6-1 humiliation of a side that included post-warManchester United legend Matt Busby in its midfield (he would later guest forthe Pensioners during World War Two).

To say it was disappointing was an understatement. Intheir usual way the board had set out to stem the tide with a major signing inthe spring: hard-working centre-forward Joe Payne arrived for a pricy £5,000from Second Division Luton Town. Originally tried out as an emergency striker,he’d notched up 83 goals in 72 games at Kenilworth Road.

Such a destruction set the tone for a great start, witheight wins out of our first 12 games established Chelsea two points clear ofnearest rivals Brentford. The prolific Joe Bambrick was succumbing to injury,but penalty-taking Wilf Chitty was enjoying one of his occasional hiatuses, andscored 11 this season.

With the agile and intuitive Woodley still at his bestbetween the sticks, and recently arrived England star Sam Weaver, with hispioneering long throws, skippering a surprisingly stable squad, the oldinconsistency of football’s Cinderellas was nevertheless close at hand.

“That must be a record: the combined ages of our full-backs is 80!” Fan overheard decrying the veteran Chelsea defence (from Scott Cheshire’s ‘Chelsea: An Illustrated History’) 

A run of just six wins in our last 30 matches saw usslip from two points clear at the top of Division One to tenth. We ended upwith the same points total as the previous year and, ironically, Liverpool.

By the time war interrupted he’d managed a respectable23 in 42 at the Bridge too. On top of his arrival, Leslie Knighton coped withill form and injury by giving rein to one or two bit-parters. These includedflying attacking midfielder Peter Buchanan, a tricky Glaswegian whose pace anddirect runs opened up defences but often lacked the final flourish to create agoal. He earned his sole Scottish cap in 1938.

Another cameo artiste was the ageing defender NedBarkas, hastily recruited from Huddersfield Town, who combined at the back withthe equally vintage Tommy Law – in his twelfth season at the back. Majorrepair was now needed on a creaking squad if Chelsea were to make progress.

In 1937/8...

Facts & figures: New signing Joe Payne had once notched 10 goals inone game for Luton.

League finish: Tenth in Division One.

Cup run: Out in the third round to Everton.

All the rage: The BBC runs its first live TV coverage of a football match: the FA Cup Final between Preston and Huddersfield.

Season by Season: 1938/9

Fred Hanley's groundbreaking signing in Aug 1938

In May 1938, just over a year before war broke out, anEngland side featuring Chelsea goalkeeper Vic Woodley, future Blue Len Goulden and the renowned StanleyMatthews, then just 23, all performed a Nazi salute in front of 110,000fanatics and an array of Hitler’s top brass at Berlin’s Olympic Stadium. 


Thepress at the time were more concerned with England beating the Germans 6-1, buthistory has hollowed the victory with the symbolism of that unnecessarypre-match gesture.

It is impossible not to view the events of Chelsea’s 1938/9 season as anything other than peripheral to far, far more important matters.Talk of a second world war was everywhere, and Germany had already “annexed”Austria at the time of England’s visit. Everyone, including the players,recognised the threat of another European horror story, especially with theGreat War still a raw memory.

Nevertheless football continued to provide a distractionfor the masses, and George Mills’, Joe Payne’s and Dickie Spence’s prowess infront of goal was one of the most enjoyable diversions. Between them they wouldmanaged 42 goals. All the more impressive because, as if recognising thefutility of investing heavily at that time, the Chelsea board had not carriedout the staff overhaul desperately required to shore up Leslie Knighton’sstruggling squad.

The most expensive signing was Alf Hanson (ominouslyrecorded as Adolf in some Chelsea histories), an outside left from Liverpoolnoted for his pinpoint crossing ability, but who weighed in with eight goalshimself. Knighton hailed him as Chelsea’s finest winger for fourteen years.

More interestingly there is the story is Fred Hanley,who arrived at the Bridge in August 1938 and is almost certainly the firstblack or mixed-race professional to be put on Chelsea’s books. The son of aJamaican sailor and a white Merseysider, discovered playing for Skelmersdale,young Fred’s talent excited his manager: 

“I expect much from (Fred) Hanley. I can see him shaping into one of the great personalities ofthe game.” Chelsea boss Leslie Knighton

The youngster was a success for the Londoners at reservelevel but his progress was thwartedwhen the benign Knighton was dismissed in April 1939. One of new manager Billy Birrell’s first acts was to transfer Hanley to Leyton Orient.

Over the course of 1938/9 the Pensioners’ away form inparticular was appalling, with two wins in the entire campaign. As a result, wewere reacquainted with the lower echelons of Division One all season, andavoided relegation (that would have lasted seven long years) by a single point.

As a rare respite, the Pensioners at last again showedan appetite for the Cup. Arsenal, with record-setting goalscorer Cliff Bastinnetting, were beaten at the Bridge 2-1 in front of 58,000, flame-haired JimmyArgue doing the damage on behalf of west London. Fulham were trounced 3-0, andthen Sheffield Wednesday, on the third attempt, succumbed 3-1 at neutralHighbury.

Enjoying the run, in February the BBC’s famous ‘In TownTonight’ made Chelsea FC its main subject, sealing the connection with West Endglamour.

Typically, heartbreakingly, we then contrived to lose0-1 to Grimsby in the sixth round – a week before slamming them 5-1 in theLeague.  Same old Chelsea.

In 1938/9...

Facts & figures: 45,409 watched us lose to Grimsby in theCup; 17,102 turned up for the League win.

League finish: A disappointing tenth.

Cup run: Reached the quarter-finals, losing to Grimsby.

All the rage: Praying for peace, dreading the call-up.

Season by Season: 1935/6

Part of the 82,905 crowd at Chelsea v Arsenal, 1935

We are now into themid-Thirties, and there is a look about Chelsea, on and off the pitch. thatwill be familiar to modern-day readers.

Supporters from all overLondon are flocking to the Archibald Leitch-designed Stamford Bridge ground towatch a team full of glamorous, international stars. That they may haveunderperformed is also a recognisable trait for long-standing fans.

Our attack boast some ofthe best players from across the British Isles in Joe Bambrick, Dickie Spence,George Mills and new man, the veteran Harry Burgess. They would easily outshinetheir defence colleagues – and there was nothing new about that.

“If you went to Chelsea and you were any good you lived like a king. It was like a gentlemen’s club. You didn’t get the money, but it was all paid for.’  Martin, son of Harry Burgess

And what of the stadiumitself? In a Premier League era when diversification of use of club premises isseen as vital, Chelsea’s solution – greyhounds rubbing shoulders withfootballers – may seen an unlikely one. But the dogs’ kennels are therebehind the North Stand and the racing attracted crowds – and even employmentfor some former stars of the Pensioners.

In fact, the North Standitself (begun in 1939 and still in use in the early 1970s) and the legendaryShed (erected in the mid-1930s) were openly built for the comfort of thedog-fanciers rather than the soccer fans.

There was a sense ofrenewal, too, in the administration. The veteran Chelsea board was decimated inthe space of weeks by the loss of vice-chairman and stadium entrepreneur JoeMears, assistant secretary Bert Palmer (with the club since 1907) and clubsecretary Claude Kirby, solid and sometimes inspirational captain of a shipthat often found itself in troubled waters. Young blood arrived in theboardroom in the shape of Joe Mears junior, the dominant figure of the FulhamRoad club for the next three decades.

On the field, after a poorstart to the 1935-6 campaign the Pensioners started to play some wonderfulattacking football. Bambrick, a legend with the blues of Linfield, had actuallyscored 94 goals in one season for the Irish club. His Ireland internationalrecord included six in one match against Wales.

He, Mills, one of ourall-time great netfinders, Spence and Burgess all hit double figures as LeslieKnighton’s Chelsea found their First Division range.

Just two season lateranother war would decimate British life, but just now, football in SW6 wasbuzzing again, and we would finish a respectable eighth, our best for a decadeand half. 65,000 came to watch high-flying Sunderland’s visit at the end ofSeptember, a 3-1 home win. It set up the arrival of 4^th-placedArsenal on October 12^th superbly.

Bambrick grabbed theequaliser that shared the points, but more poignantly a Football League recordcrowd of 82,905 filled the heaving stadium. It remains our largest officialattendance.

At the end of thecampaign, Knighton had achieved Chelsea’s highest finish – eighth in the topflight – since 1920.

In 1935/6...

Facts & figures:Amazingly, in this tense prewar period, Chelsea tour Holland, Germany andPoland in the summer.

League finish: Eighth in Division One, a 15-year high.

Cup run: Reached the fifth round, losing to Fulham in a replay.

All the rage: Flying thepopular ‘budget’ aircraft, the tiny Flea.

Season by Season: 1934/5

The great Hughie Gallacher turned out for Chelsea for the last time in November 1934. With their customary ability to mark historic moments by a disappointing showing, the team lost 2-5 at Elland Road. Gallacher, who would stay up north with Derby County, scored one, George Mills grabbing the other.

There was some symbolism in that: Mills, the dogged and resolute forward matching his inspirational but unreliable strike partner for the last time. It almost represents the unresolved riddle at the heart of the club ever since 1905. Do we prefer showmen or grafters? Do we want to win at all costs, or be entertained?

In truth, the loss of the Scots genius would have been a more bitter blow had he been on top of his game and his lifestyle. The ready attractions of west London and his unstable home life were taking their toll on his performances though. This did not escape club management.

Once Gallacher left Chelsea, his life rapidly and sadly declined. Once out of football he returned to the north-east and tragically committed suicide by throwing himself in front of a train.

In the summer of 1934 Leslie Knighton had planned ahead, bringing in another Emerald Isle star, the prolific Linfield and Ireland centre forward Joe Bambrick. He re-signed wandering Alec Cheyne, who returned from a money-spinning two-year spell with Nimes in France, and brought in winger Dickie Spence, a crucial signing from Barnsley.

Yorkshireman Dickie (pictured, above left) was a tiny, sparky livewire on and off the pitch, good with both feet, and with a healthy appetite for goals.

Spence set a Chelsea record for goals by a winger of 19 in his first term – an incredible 12 of which were penalties, many earned through his pace and trickery against cumbersome opponents. He scored all our goals in a 4-1 drubbing of Liverpool and became a regular England international.

"Mr A.J. Palmer, Stamford Bridge official ... doubts if any winger has equalled Spence's performance. Yes, the Stamford Bridge team is improving. The greatest achievement nowadays is a better club spirit." W.H. Bee, 'Daily Mirror', after Dickie Spence's four-goal haul against Liverpool in Dec 1934

Spence's promising Chelsea career, like so many others’, would soon be interrupted by war, but it was after the conflict that he would have his greatest impact at Chelsea. Spence was one of those who set up and ran the Chelsea Juniors scheme well into the Seventies.

His skills as a trainer and nurturer helped bring through the likes of Bonetti, Brabrook, Bridges, Greaves, Harris, Hollins, Houseman, Hudson, Murray, Osgood, Sillett, Tambling, Tindall and Venables.

In 1971, as many of those progenies celebrated winning the Cup-Winners’ Cup, Dickie could look back on 37 years of service at Chelsea.

Back in 1934/5, Chelsea at last looked like a side capable of holding its own again in the top flight. Joe Bambrick lived up to his billing, netting 15 times in 21 matches, including four in a 7-1 home battering of Leeds United. The Pensioners finished 12^th, but the remodelling under Knighton was taking shape.

In 1934/5...

Facts & figures: At 11,701, our lowest crowd of the season is for the visit of Everton, Dixie Dean and all.

Cup run: Third round replay, losing to Luton Town.

All the rage: European fascism – “Herr Hitler” and Mussolini strongarm their way into the newsreels.

Season by Season: 1933/4

If 18^th position in May 1933 was enough to end manager David Calderhead’s tenure at Stamford Bridge, new boss Leslie Knighton hardly set SW6 alight in his debut season.

In fact, the Pensioners ambled to an even lowlier 19^th under him. Knighton’s former club, Birmingham City – mid-table regulars under him – finished one place lower. It was hardly his fault, though.

Despite the regular under-achievement, with lucrative gates of 50 and 60,000 a frequent occurrence at Stamford Bridge the ambitious board had been prepared to invest again in summer 1933.

Knighton used his contacts across the Irish Sea to bring in stylish Tom Priestley (famous for the idiosyncratic skull-cap he wore on the pitch) and combative midfielder Billy Mitchell, who would serve the club well in his time. The manager also brought in flame-haired winger Jimmy Argue from his former club and bought Scotland's keeper Johnny Jackson from Partick Thistle.

Never the less, the new man had been swiftly alerted to the enigma of Chelsea that had defeated Calderhead and now challenged him. In his first match in charge, no less than six internationals took the field at newly-promoted Stoke’s Victoria Ground. And lost 0-1.

A 5-2 home victory over struggling Wolves was followed by on-the-road defeats at Huddersfield (1-6) and Sheffield United (1-4), not helped by a massive list of key injuries that virtually killed the season.

There was plenty of talent, but team spirit? Once again the glamour boys were favourites for relegation come Christmas.

The football world was all too ready to enjoy our usual underachievement. A popular song from the halls at the time was 'The Day That Chelsea Went And Won The Cup', which related all the equally unlikely events (lawyers waiving their fees, cabbies having change of a fiver etc) that took place on a day that the satirical writer could obviously never foresee. This despite the Pensioners reaching the semi-final in 1932.

“Brave as a lion. Quick, safe, sure.” Leslie Knighton hails Jackson, one of his two great keepers

There were green shoots of promise to enjoy. Once fit Johnny Jackson would clearly prove a fine acquisition, a goalkeeper to rival Vic Woodley. Both would play regularly for their country – Scotland and England respectively – and they became the best of friends despite the professional rivalry. Jackson had all too quickly lost his first-team place through injury, but was still selected for Scotland on recovery.

Two goals in the FA Cup from Stanley Matthews helped Stoke heap more misery on us in the Cup as we lost 1-3 away, but as fitness returned a flurry of five consecutive wins in March and April saw off the last real threat of the drop. The next season, it was hoped, would bring fewer injuries and genuine progress.

Off the field, the greyhound racing that would entertain (and impoverish) crowds of punters for three and a half decades was launched at Stamford Bridge in July 1933 (pictured, top left). Former star winger Harry Ford was one of those who worked on the turnstiles at the evening meetings.

In 1933/34...

Facts & figures: More than 10,000 punters regularly attended greyhound events at the Bridge.

Cup run: Fifth round (losing to Stoke City).

All the rage: Aussie batsman Don Bradman is the new toast of Ashes cricket.

Season by Season: 1932/3

1932-3 was a season with the foreboding familiar to any fan of an attractive but ineffective team, of any era. Chelsea had made some significant signings since returning to the top flight, including the prolific Hughie Gallacher and the best keeper of his generation, Vic Woodley.

But early results suggested that veteran manager David Calderhead’s squad needed more than freshening up. It had aged with him.

In fact, thoughts turned to whether the “Sphinx” as this poker-faced Scotsman was known, was still up to the job after more than a quarter of a century. Football, after all, had changed. After the Great War, the world had changed too.

Chelsea’s status as the butt of music hall comedian was still unfortunately alive and well. The swanky west Londoners losing on the south coast to lowly Brighton & Hove Albion was the latest in a long line of FA Cup humiliations. Luckily, high-flying Arsenal lost to Walsall and stole some of our thunder.

And there was consistency in the board’s policy of multi-purposing Stamford Bridge. Stadium owner Joe Mears had ambitions to place Chelsea at the heart of the football establishment while encouraging lucrative non-football fads to be staged in SW6. The two goals were not always complementary.

In December 1932 the stadium hosted the England football team’s surprise international victory over the brilliant Austrian ‘Wunderteam’. Quite what the FA made of Mears’s latest move, though, we can only wonder.

Since 1929 the cinder track around the pitch perimeter had been used by Claude Langdon, a showman and entrepreneur, for high-profile matches of the speedway league, or dirt-track racing, imported from Australia. The Amateur Athletics Association had moved its annual meets to White City because of the disturbance to the running surface.

The Stamford Bridge speedway club had been successful and attractive, with star riders such as Gus Kuhn (pictured, top right) rapidly becoming celebrities of British sport, and between 1928 and 1932 Langdon made himself a fortune. He was soon to fall foul of stadium owner JT Mears's machinations, however.

“Langdon, I’m afraid you’ll have to go. I’m thinking of having greyhound racing here at Chelsea.” Joe Mears breaks the eviction news to speedway supremo Claude Langdon

Mears, always with an eye for novelty, had already decided that speedway had had its day, and informed Langdon. The Stamford Bridge landlord had noted the swift emergence of a new proletarian sport as a magnet for betting enthusiasts and, despite moral panic voiced in Parliament, wanted to be in at the start of greyhound racing.

There may also have been other motives involved: it is interesting to note that two of the shareholders in the White City, Harringay and Stamford Bridge Greyhound Racing Bookmakers Association were Harry and Joe Sabini, members of the notorious Clerkenwell gang masterminded by Darby Sabini that ran gambling in London.

A controversial aspect of Mears’s leasing agreement with greyhound promoter Major Dixson was the creation of a company called ‘The Stamford Bridge Stadium Ltd’, which would dominate decisions taken regarding the stadium and come back to haunt the football men with its demands for half a century.

On the pitch there was little of note, except one of the most excruciating matches in Chelsea history – at Blackpool, October 29^th 1932. The game had taken place despite icy conditions all across the north-west. As it wore on, with a north-easterly wind driving heavy, freezing sleet into their faces, Chelsea’s ‘southern softies’ began to wilt like precious orchids.

By the end, only six visitors remained on the pitch. The other five were in the dressing room, apparently being tended for exposure. It was also rumoured that the players were under the misapprehension that the referee had to abandon a game when one team was so far depleted. He didn’t, and Blackpool won 0-4.

Len Allum (on debut), Bill Ferguson, Harry Miller, James O’Dowd and Albert Oakton – you did Chelsea's reputation no favours! Luckily, only 7,311 people were there to laugh at the poor dears.

Eventually, a 4-1 win at Maine Road in May secured 18^th place and safety. Finally, after 26 years of under-achievement, the great servant David Calderhead made way for the respected Leslie Knighton as secretary-manager.

In 1932/33...

Facts & Figures: Chelsea escaped relegation by just two points.

Cup run: Third round (losing to Brighton & Hove Albion).

All the rage: Popular music recordings – newly-formed EMI dominates the market for “78” records.

Season by Season: 1929/30

As related in the previous episode of this chronicle, Chelsea spent the summer of 1929 on a gruelling but inspirational jaunt around South America, squaring up with considerable success to the best players of Brazil, Argentina and Uruguay.

The Stamford Bridge players undoubtedly helped the Uruguayans in their ultimately successful preparation for the first ever World Cup. But David Calderhead’s squad also emerged from the experience bound together more as a team.

The only significant addition to the playing staff would come not in pre-season, but winter, in the form of George 'The Bomb' Mills, a hulking centre-forward with an unimpressive pedigree around Kentish clubs.

Mills made his debut against Preston North End on December 21st and opened his account in a 5-0 drubbing. He went on to top-score with 14 goals that season, but he wasn’t the only striker finding his range: the habitually goal-shy George Pearson and Harry Miller both found the net with confident regularity as the whole team gelled wonderfully.

The 1929-30 season was exceptional in several ways: it brought 13 of the 41 league goals managed by Miller over his decade and a half at Stamford Bridge; Pearson’s 12 out of a total 33 notches came in what was easily the best of his seven seasons at Chelsea. Even the veteran stylist Andy Wilson managed double figures in his penultimate term as a player.

“Our latest leader, he went over the top at 2.30, and at 2.32 dropped one of his bombs in the enemy’s camp.” The Chelsea Chronicle summarises debutant Mills’ impressive performance against Preston

Mills, though, would become one of our most consistent marksmen, with a return of 116 league goals in 220 appearances. By the time he arrived Chelsea’s season was looking promising.

Regular keeper Sam Millington kept 15 clean sheets; his teenage stand-in, Frank Higgs saw out his entire Chelsea career of just two matches this season and managed one shut-out, a 3-0 thrashing of Spurs.

The decisive period began on Wednesday 12 March 1930. A visit to Bradford brought two points and a 3-1 winning margin. Chelsea won the next four matches to establish one of our best sequences, on the back of which the Blues rose from third place to second.

As the final matches of early May arrived, Chelsea were still clinging to that final promotion slot, and a reassuring second win against Preston set up the closing game, at Bury, thus: rivals Oldham, two points behind but with a superior goal average, would snatch promotion if they won and Calderhead's men lost.

One precious point would suffice.

As it turned out, both hopefuls wilted in the spotlight. In Lancashire the Pensioners were nervy, and a host of chances was "frittered away by needless fanny work," as the Daily Mirror put it, while Bury won 1-0.

Oldham, though, were always behind at relegation-threatened Barnsley, and lost 1-2. As a result, on the 25th anniversary of the club’s existence, Chelsea were promoted back to the First Division.

A few weeks later, an all-time great would arrive from Newcastle to spearhead our top-flight challenge: the mighty Hughie Gallacher.

In 1929/30...
Facts and figures: Chelsea lose once all season at home, winning 17.
Cup run: Third round, losing to Arsenal.
All the rage: the British press rubbishes the World Cup, because foreigners invented it.

Season by Season: 1928/29

The crowds still came. The players – their mid-blue draw-stringed shirts, white shorts and dark socks now part of the scenery in the Second Division – still laboured.

Chelsea’s form was as depressed as the national economy. The Pensioners finished this season a dismal ninth and a promising FA Cup campaign in which they had stormed past Everton 2-0 had fizzled out.

Drastic action appeared necessary. Particularly in the context of the time, Chelsea’s next move in the close season of 1929 was typically radical, and likely to have been the brainchild of chairman Claude Kirby, a football visionary and shipping broker.

Here also we find an enduring, occasional theme in Chelsea’s history: helping foreign national teams prepare for a World Cup.

In the Sixties, Tommy Docherty’s Blues, with their 'Latin-American-style' attacking full-backs Eddie McCreadie and Ken Shellito, accepted an offer to play a series of friendly matches against Germany intended to increase the experience of the likes of the young Beckenbauer before the 1966 World Cup.

The precedent was set, however, by his fellow Scot David Calderhead agreeing to send his players on a gruelling boat trip across the Atlantic to South America to play matches against representative XIs from Argentina, Brazil and the Olympic champions of Uruguay.

The games, played in massive, vibrant stadiums, also saw Chelsea line-up against great clubs of the region such as Boca Juniors and racing Club of Argentina, and Sao Paolo of Brazil - Chelsea becoming her first professional side to play that city.

“We really learned the meaning of team-work out there, and the fortnight’s sea voyage on the way home set us up for the big effort.” Great Chelsea forward Andy Wilson on the Pensioners’ epic post-season tour of South America

The Pensioners also introduced another Kirby innovation, numbered shirts (pictured), to the region (earning the nickname 'Los Numerados'), and played under floodlights for the first time, in Rio, decades before the experience came to London.

Uruguay, celebrating its centenary year in 1930, had been selected by Fifa as the venue for the first ever World Cup that year. Unlike 1966, no England team would be participating. (Many other European associations also baulked at the journey time, cost and time involved, not to mention their concerns about the climate.)

In the space of six weeks' touring Chelsea edged a Buenos Aires XI 3-2, lost 0-4 to Racing, beat another Buenos Aires select 1-0, went down 3-4 in an epic tussle with Boca Juniors; grippingly held Sao Paolo 4-4 and then lost to them 2-3, drew with a Rio de Janeiro representative side 1-1, and finally faced a Montevideo XI.

The visitors were outdone in the first match 1-2, but triumphed in the second, played at the newly-built 100,000 Centenario Stadium in the Uruguayan capital, by two goals to one. The tourists left a lasting impression in the region, and steamed out of La Plata with the cheers of the South American crowds ringing in their ears after an experience they would never forget.

The matches against high class European opposition were excellent practice for the locals too. Masterminded by the early genius of South American football, Juan Carlos Bertone, those Montevideo XIs effectively comprised the Uruguayan national side.

Thirteen months later, Bertone’s men lifted the 'Victoire aux Ailes d'Or' World Cup trophy, having beaten Argentina in the final.

The South Americans were not the only ones to benefit from the previous summer's encounters, however. Two months before that win, in May 1930, Chelsea would be promoted back to the First Division.

In 1928/29...
Facts & figures: – ninth place in Division 2 was Chelsea's worst ever finish right up until 1976.
Cup run: Fifth round, losing to Portsmouth after a replay.
All the rage: sexual equality – women are given the same voting rights as men.

Season by Season: 1926/27

The third season of our third spell in the Second Division had that feeling of déjà-vu all over again. Leaders of the pack in the early stages, Chelsea stuttered in the colder months, recovered, then crucially faded again, collating just three points from a last possible ten. David Calderhead's side finished fourth, following fifth and third place finishes in the previous two campaigns.

The defence would concede a respectable 52 all season – second best at that level – but once again the attack was found wanting at crucial times. Albert Thain and Bob Turnbull, Bobby Charlton combover hairstyle and all, managed a half-decent 31 League goals between them, but no other player could reach double figures in support. Manchester City finished third with 46 more strikes than Chelsea's 62.

Two new arrivals were especially significant. Tommy Law was a Glaswegian full-back who would make more than 300 appearances for Chelsea, establish himself as a solid if unspectacular international performer, and even turn down a more lucrative contract with French club Nimes to stick around until 1939. Law was a great and popular servant at the Bridge, renowned for his crowd-pleasing slide tackles. He also scored 19 goals, many of them penalties, in that time and became a regular on the Bridge terraces after the boots were finally hung up.

An astute replacement for the popular Ben Howard Baker, 30-year-old Sam Millington became our stalwart between the sticks. Walsall-born Millington (pictured keeping goal in the Cup against Cardiff City) was invariably seen with wide, flat cap on head in public, masking another Charltonesque pate, and would set a record of 78 shutouts in his 245 games over six seasons in west London. Half a century would pass before Peter Bonetti, he of the gloves not the titfer, would eventually break that record.

Team resources were generally stretched. In early November the club received news that Turnbull, current top scorer who had notched 20 the previous season, was to serve a lengthy suspension for disciplinary reasons.

"Chelsea F.C. yesterday received official notification from the Football Association that Turnbull, their centre-forward, has been suspended for two months for an incident in connection with the match between South Shields and Chelsea on the South Shields ground on Saturday, October 9" Daily Express, 6 November 1926

The following day a fine of £45 was handed out to the Pensioners by the FA (and to Spurs and Clapton Orient) for not fielding the strongest available league side in the London Combination Cup - despite reaching the final at Highbury and going on to beat Orient there, 2-1.

Happily, after threadbare fare in recent years, there came a surprisingly rich FA Cup run too. Chelsea saw off, amongst others, Accrington Stanley (who are they?) by 7-2 – one of our all-time great wins. Thain and Turnbull weighed in with five and six goals respectively in that competition.

A full house in the sixth round – the furthest the team had progressed for ten years – witnessed stalemate between the Blues and First Division runners-up Cardiff City.

The return at Ninian Park was a fantastic affair. Chelsea conceded a penalty but fought back only to lose by the odd goal in five, Andy Wilson also missing a vital spot-kick for the Londoners. The Welsh went on to lift the Cup, seeing off Arsenal 1-0 in the final.

In 1926/27...

Facts & figures: 70,184 watch the first match in our FA Cup tie against Cardiff at the Bridge

Cup run: Sixth round, losing to Cardiff City in a replay

All the rage: feline fine – the Cats Protection League is founded

Season by Season: 1924/25

In July 1924, a British Empire athletics squad lost out to its USA counterpart by 3pts to 11. Among the British winners was miler Eric Liddell, immortalised in the film 'Chariots Of Fire.' Even if Chelsea’s footballers were languishing in Division Two for the third time, sportsmen could still light up the venue for an enthusiastic fee-paying public.

Relegation had come at an awkward time in the evolution of the club and during a deep economic depression in the country. The diversification of use that had been the aim of those running the stadium from 1905 was now desperately needed to bring in vital revenue.

The wooing of various sports authorities, old and new, had produced mixed results. (Much like the football team, which without significant new investment in players finished fifth in the Second Division.)

American baseball showcases had begun to be staged. In the November King George V and Queen Mary, along with two princes, watched Chicago Whitesox play the New York Giants.

A few years later, Joe Mears’ manoeuvring delighted the capital’s petrol-heads as the novel sport of motorcycle speedway came to the Bridge; shortly after that, the famous greyhounds arrived.

The hosting of athletics events was in keeping with the stadium’s roots. It had been the home of the London Athletic Association before Chelsea moved in.

“65 sports meetings held in the close season, and when there are no meetings as many as 150 to 200 Athletes are on the ground training” Football League report into the state of Chelsea’s pitch

But multiple use of the playing surface came with a price to pay. The football authorities listened to several complaints from First Division clubs in the early Twenties that the pitch was often not up to standard.

Equally important, the dream of developing a covered stadium that would rival the great football temples of Glasgow did not materialise. Major structural improvements would not come until the Thirties, and a cinder track would surround the pitch for the bikes before a lid was placed over the South Stand.

The biggest loss had come when Chelsea’s hosting of FA Cup Finals ended with the completion of Wembley stadium – a major blow, even though Charity Shields remained in SW6.

On the pitch, Andy Wilson’s skills and Bill Whitton’s goals, plus the continues defensive supremacy of Ben Howard Baker, back in goal, and full-backs Harrow and Smith, made it still worth a visit.

In 1924/25...
Facts and figures: Chelsea’s average crowd in this Second Division season was 31,000
Cup run: First Round, losing to Birmingham City
All the rage: the Charleston arrives in Britain – everybody’s doing it.

Season by Season: 1921/22

Players come and go, managers move on, directors, and even the very bricks and mortar of a football club, change eventually. Less transient are the crowds that are the lifeblood of the place, and through them the folk memory is passed on down the years.

And it’s a club’s reputation, its character, that once established is the only real constant.

Chelsea Football Club epitomises this.

Even now, established as we are among the elite of the Premiership, we are constantly reminded of the club's enduring “inconsistency,” the perennial struggle to see of supposedly inferior opposition, the underachieving glamour, the, well, unusualness.

Such personality traits were already apparent after 15 years of football at Stamford Bridge. By this time Chelsea had been promoted twice and relegated once, and had recently finished 3rd and then 18th in consecutive First Division seasons.

The club the Mearses built had earned a reputation for failing to follow up well-earned victories with further wins.

A poor 1950s joke might equally have applied back then: Two men are looking at newspapers at King’s Cross Station. “I see Chelsea won yesterday,” says one. “They can’t have,” frowns his pal, “they won last week.”

So how sweet April 1922 must have been for supporters when the club enjoyed one of its best ever sequences, winning seven on the spin. All of them, except a 4-1 thrashing of Aston Villa in Birmingham, were against teams lower the First Division.

The team boasted the necessary glamour, too, in Great Dane Nils Middelboe, the dashing Jack Cock, trainee medic and able right-winger Dr John Bell and the colourful, unorthodox keeper Ben Howard Baker (pictured above, right), a former high-jump champion whose party trick was to kick light bulbs out of chandeliers.

Baker, known as ‘HB’, became (and remains) the only goalie to have scored for Chelsea, when he converted the last-minute winning penalty against Bradford City in November 1921.

Two months later, against Arsenal, another of his spot-kicks bounced back into play and he raced the length of the pitch in vain to stop them scoring. He never appeared on scoresheet again.

“Just to make the poor fellow taking the spot-kick a bit more nervous” Keeper Ben Howard Baker on the reason for his antics before facing a penalty taker

Much like Chelsea sticksman Petar Borota six decades later, HB seemed disdainful of the 18-yard box, often rushing out into midfield in pursuit of the ball. He would play basketball around the box, flicking the ball over an opponent, while the coach was barking through a loud hailer for him to "get in with it!" And, like a Bruce Grobbelaar or Fabien Barthez, he would spend ages joshing around before facing a penalty kick himself.

He was an absolute hero, the epitome of the old Chelsea, and stayed in contact with the club well into the 1980s. HB died in 1987, perhaps the club’s longest-lived player at 94.

Chelsea finished ninth in 1922, but what an entertaining place the Bridge must have been.

In 1921/22...
Facts & figures: HB conceded an average of just 1.082 goals in his 93 games
Cup run: First Round, losing to West Bromwich Albion
All the rage: the luxurious Orient Express now travels all the way to mystical Istanbul

Season by Season: 1920/21

Progress on the field and the official patronage now bestowed on our inter-national class stadium by visiting royalty and the staging of FA Cup pointed to a very bright future. The 72,805 who attended the 1920 final tie at the Bridge brought in record receipts of £13,414. Football, and its place in society, was also changing.

The advent of a Third Division, almost exclusively made up of members of the old Southern League, extended the heartland of the game. Newspapers’ sports pages suddenly expanded to provide sufficient coverage and new dedicated magazines sprang up.

Crowds were returning to the terraces. Attendances of 45-50,000 were the norm. Chelsea had become a very big club with a reputation for regularly fielding top internationals.

“The best centre forward exhibition ever” Football writer on Jack Cock’s performance for England v Scotland, 1920

In October 1920 an enormous 76,000 crowd turned up to watch Chelsea seek revenge over newly-promoted Spurs, who had decimated their London rivals 5-0 at White Hart Lane the week before. (Sadly, the Lilywhites merely resumed where they had left off, and the Pensioners lost 0-4.)

Still the Corinthian spirit survived at the club, despite Vivian Woodward’s retirement from playing. Danish international Nils Middelboe would often skipper the side, and over the next few years more famous amateurs would join him, including goalkeeper Ben Howard Baker.

The war was still a strong memory – players were listed in the “Chelsea Chronicle” with the relevant service rank appended to their names. And, of course, the red-coated Pensioners sat proudly in the grandstand, as they do to this day.In truth, this was a disappointing period in our history after the promise of 1919. Veteran star winger Harry Ford (pictured, top left) was starting to miss more games, the over-reliance on Jack Cock’s goals was proving problematic, and a half-decent defensive record suffered accordingly.

On the back of the FA Cup finals success, the Chelsea board’s ambitious strategy for the Stamford Bridge stadium included an increase of capacity to 80,000 with steep, terraced banking at the north and south ends, improved conditions for dignitaries and no less than 61 turnstiles to handle those with their paste-board tickets or cash to hand over on the day.

There were even plans to build walkways from local train and tube stations. Not for the first or last time in the ground's history they amounted to nothing, and notions of the Fulham Road becoming the permanent host for national events would soon be scuppered by the building of Wembley Stadium.

Such thoughts of renovations at Chelsea did not extend anywhere near deep enough into the playing staff, however, and an ageing squad struggled to live up to the glamorous setting.

Come May 1921, we were back in the then familiar territory of 18th in the 22-strong First Division, and too close to relegation for comfort.

In 1920/21...
Facts & figures: a benefit match against the British Army in Sept 1920 was won 2-0
Cup run: Fourth round, versus Cardiff City
All the rage: Shaving fanatic Jacob Schick invents the Magazine Repeating Razor, based on a gun design